# PRIVACY POLICY **Last Updated:** January 29, 2026 Welcome to the Privacy Policy of Wealth Architect, Inc. (“ **we**”, “ **us**”, or “ **our**”). We’re here to provide our AI-powered financial planning tools that help our users achieve their financial goals. This Privacy Policy describes how we handle your personal information that we collect through and in connection with our website at [https://www.wealtharchitect.ai/](https://www.wealtharchitect.ai/), our applications, and any other website or service that we own or control and that links to this Privacy Policy (collectively, the “ **Service**” or “ **Services**”). This Policy applies to our website visitors, users of our applications, and other individuals who interact with us. While we hope you will read our Privacy Policy for complete information, below is a high-level snapshot of how we collect, use, and disclose your personal information. | What Personal Information We Collect | How We Collect It | Our Primary Purposes of Processing | Key Recipients and Disclosures | | --- | --- | --- | --- | | Identifiers, such as real name, alias, unique personal identifier, online identifier, IP address, email address | When you visit or use our website and Services; from third-party sites or services | To provide our Services; to improve, monitor, and personalize our Services; to communicate with you; for research and development; for marketing and advertising | Our service providers, advertising partners | | Service related information, including demographic and financial information, such as marital status, household size, employment status, tax filing status, investment experience, financial goals, and historical data from third-party account data | When you provide information directly to us through our Services; when other users associated with your account provide it to us; when you use our Services; and from third-party services that you authorize | To provide our Services; to personalize and tailor our Services; to perform analytics and research; to communicate with you; improve and enhance our Services | Our service providers | | Payment and commercial information, including name, payment card information, billing information; communications that we exchange with you | When you provide information directly to us; when you complete transactions through our Services; and when you communicate with us or upload content through the Services | To provide and operate our Services; to process transactions; to communicate with you; maintain and secure our Services; for research and development | Our service providers, including payment service providers | | Internet or other electronic network activity information | When you visit or use our website and Services; from third-party sites or services | To provide our Services; to improve, monitor, and personalize our Services; for research and development; to communicate with you; for marketing and advertising | Our service providers, advertising partners | | Commercial information, including records of personal property, products or services purchased | When you visit or use our website and Services; from third-party sites or services | To provide our Services; to improve, monitor, and personalize our Services; for research and development; to communicate with you; for marketing and advertising | Our service providers, advertising partners | ## Personal Information We Collect ### Information you provide to us: - **Profile information**, such as your first and last name, email address, phone number, date of birth, and the password you use to register for and access our Services. - **Demographic information**, such as marital status, household size, employment status, state of residence, and tax filing status. - **Financial information**, such as risk tolerance, investment experience, primary financial goals, target retirement age, life expectancy, and target savings amounts. This includes historical data such as financial account data that you authorize us to access through third-party services. - **Payment information** needed to complete your transactions, including name, payment card information, and billing information. This information is processed by our payment service provider(s). We do not have access to your full payment card information. - **Communications** that we exchange with you, including when you contact us with questions, feedback, or otherwise. - **User-generated content**, such as notes, prompts, documents, or other content you upload or provide through the Services. - **Marketing information** such as preferences for receiving our marketing communications and details about your engagement with them. - **Other information** that you choose to provide, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection. ### Automatic data collection: We and our service providers may automatically log and combine information about you, your computer or mobile device, and your interactions over time with the Services, including: - **Location data**, general area from which your device accesses our Services based on IP address. - **Device data**, including operating system type and version, manufacturer and model, browser type, screen resolution, device type, IP address, and unique identifiers. - **Usage data**, including the pages, screens, features viewed, how long spent on a page, navigation paths, and whether you have engaged with our communications. ### We use the following tools for automatic data collection: - **Cookies** for identifying your browser and storing information or settings. - **Local storage technologies**, like HTML5, providing cookie-equivalent functionality. - **Web beacons**, used to determine if a webpage or email was accessed or opened. ### Information we obtain from other sources: - **Other Users.** We may receive your personal information from other users of our Services. - **Third-party login information.** When you link, connect, or log in to our Services with a third-party service. - **Social media.** Information may be provided through social media platforms when you visit or interact with our pages. - **Other sources.** Personal information may be obtained from third parties or our integrations with supported services. ## How We Use Personal Information - **To provide our Services.** This includes admin, hosting, operating our Services, communicating with you, and analyzing your use. - **For research, development, benchmarking, and improving our Services.** We use personal information internally to analyze and improve our Services and create anonymized statistics. - **For marketing and advertising.** Collecting and using your personal information for direct marketing emails and interest-based advertising. - **For compliance and protection.** Complying with legal obligations, enforcing terms, and identifying illegal activity. ## How We Disclose Personal Information - **Service providers.** Companies that provide services or help operate the Services. - **Professional advisors.** Advisors like lawyers or auditors. - **Authorities and others.** Disclosing to law enforcement and government authorities as needed. - **Business transferees.** Acquirers and participants in business transactions. - **Other third parties at your direction.** Sharing personal information with third parties as authorized by you. ## Your Privacy Rights and Choices - **Access or update your information.** Update personal information in your account profile. - **Opt out of marketing communications.** Follow opt-out instructions in communications or contact us to opt out. - **Opt out of online tracking.** Methods include blocking cookies, using privacy plug-ins, and understanding Do Not Track signals. ## Other Sites and Services Our Services may contain links to third-party websites and services. We do not control these and are not responsible for their actions. ## Security We use measures to protect personal information but cannot guarantee complete security due to data transmission limitations. ## Retention of Personal Information We retain personal information only as long as necessary to fulfill the purposes for which it was collected and processed, in accordance with our retention policies. ## Children’s Privacy Our Services are not intended for children under 13. We will delete personal information collected from such children if found. ## Changes to This Privacy Policy We reserve the right to modify this Privacy Policy at any time and will notify you of material changes. ## How to Contact Us If you have any questions or concerns, you can reach us by email at [privacy@wealtharchitect.com](mailto:privacy@wealtharchitect.com).